Gourmet Dog Treat Packaging
Your dog treat packaging is a very important consideration in building your dog treats. We've put together some thoughts and options perhaps you hadn't considered. Take a look.
(Or click here to go straight to our packaging products page.)
#1 - Your Package and First Impressions
When a potential customer finds your website, or your dog treats in a pet store, they may very well see your dog treat packaging first. And let me also say, the pet treat industry is very VERY competitive. If your packaging looks like the majority of other packages, then most likely a consumer will purchase based on price. If your packaging looks cheap, the customer may decide that your product is cheap, even if it is the best gourmet dog treat going.
Some things that consumers prefer are being able to see the product. You don’t need to use a completely clear bag, but if your customer at least can see some of your treats, that is nice. If you go with a box, try to select one with a clear window in it. If your treats are not very attractive, then you may not want this option. Color is always a good thing for packaging. Consider professional, creative, clean looking lines but not distracting or confusing. If you like lime green and fuchsia that’s great – but be objective when evaluating your package. Will those colors be more distracting and bring negative attention to your package? Or does it look nice and appealing.
Remember, your packaging reflects your company and your business. Is your business light-hearted and fun? Then use fun packaging. Is your business health conscious? Then use packaging that says that. Is your business about making the best, highest quality most elegant dog treats? Then you guessed it, use packaging that is elegant and very high quality. Putting your fine gourmet dog treats in a clear cello bag may not reflect what you are trying to communicate.
#2 - Your Package is an Advertisement
Don’t forget to use your packaging as a place to advertise. And again, keep the tone of your advertising in line with the tone of your business. There is potentially a lot of space on certain types of packaging – use all of it so that everywhere a customer may look on your package, they are getting great information about you, about the product, about your company.
#3 - Remember Who Your Customer Is
Different types of packaging may appeal to different customers. Not all package types will appeal to everyone. Target your dog treat packaging to the right customer. If you are focused on healthy treats and your target market is environmentally focused, then offering a big plastic bag in a big plastic fish bowl may not make sense. But a carton from recycled paper may be very appealing to this group.
Some customers may want containers that they can re-use, or refill such as cookie tins, or canisters. Some customers may really not care about the package other than the impact it has on cost.
Bottom line – know who you are trying to sell your treats to, and build your package to meet their needs. Be aware of picking things you like, but that your customers don’t really care about.
Below we have provided you with some of the packaging options that are out there.
Take a look at them, and see our comments on some of the positives and some of the negatives for each. Click on the pictures to see larger examples.
Cello Bags- Clear / Good product visibility
- Has a homemade / non-commercial treat feel
- Plastic – could be less environmentally friendly
- Very common with gourmet treat makers
- Requires ribbon or tie to close, and additional label for legal requirements
- Recommend finding bags with clear window
- Inexpensive – printed bags are substantially more costly
- Has a non-commercial / homemade feel
- Can use recycled material – more environmentally friendly
- Good print area for advertising / or for label placement
- Unprinted bags require additional label